It all began with a merger between two of Montreal’s top kosher caterers: ETMO & Tradition.
After having worked with Harvey Leavitt of ETMO for over a decade, Alan Serour took over the company in 2010 and had taken the Montreal kosher catering scene by storm, rapidly developing a reputation for his inspired cuisine, excellent service and easygoing rapport with his clients.
In the summer of 2013, ETMO had outgrown its current facility and was looking for a new home at precisely the same time that Giorgi Romano of Tradition was preparing to ‘pass on the torch’.
Giorgi immediately recognized that Alan’s energy & passion, combined with his incredible culinary & interpersonal skills would make him the perfect person to properly serve the loyal client base that Tradition had built over the years.
The two joined forces in October of 2013 and after a year of working together closely, with the support of an incredible team, the time had come for Alan to finally launch his own brand…and so Traiteur BESO Catering was born.